Where does the time go?! I've come to realize in my old age (bleh) that once you get passed 21 the years just FLY by at lightening speed. We are at 3/4 of a year as a legal entity and we just can't believe how time has just become a big blur. We are super grateful for all the support we have had from our family, friends, and cake minions who have come to the dark side for the best damn cake ever baked!!
1 thing that we are SUPER excited about is.... Disney!! These cake divas are heading out to O-Town tomorrow to visit the mouse (of course) but more importantly, it's Star Wars Weekend!! We've got a pack of nerds heading out to rub elbows with the Dark Lord himself as well as droids, Jedis, and troopers!! Another thing I've learned via the Disney Food Blog- The author set forth a challenge; A Cupcake Crawl!! Challenge accepted. Unfortunately, there's no stamps in a passport or pin when you complete it (damn), but still, a gauntlet has been thrown and I WILL NOT BACK DOWN!! Ha ha ha ha
Second thing we are SUPER excited about is... Amazon.com!! We were oficially accepted as an Amazon vendor, so now you will be able to purchase our AMAZING products via Amazon.com! I truly believe it's a great opportunity to get our products introduced to people who may not otherwise happen upon them. We accept all opportunities that arise in hopes that the exposure will open up a new realm of contacts and customers.
And lastly, the third thing we are SUPER excited about it is... Cater Hater Blog!! Wow, all I can say is... I am CONVINCED that everything happens for a reason! If it wasn't for fiverr.com, I wouldn't have come across a gig from Carlo at www.carloatyourservice.com, author of the UBER popular blog Cater Hater. She has become an amazing ally with an abundance of knowledge in the event planning and catering field, as well as SEO strategies!! She's my new Guru!! (bowing)
I have to confess... Megan and I had hoped we would have become a household name by now like Kleenex or Q-Tip. That just goes to show how naive we are when it comes to this world. We figured, build the website, they will come. It's just NOT that simple. The website is up, it's gorgeous, and the store is open 24/7. Now the hard part of letting people know we are here and baking/selling the BEST cake pops and cake shots (hands down) that anyone has ever tasted commences.
Well, I have to finish getting ready for the dreaded day job and then pack tonight for Disney, but I wish upon a star that all my cake dreams do come true!!
Spring has sprung, and we here at Wicked Confections (that would be Megan and myself) are trying to come up with some new and innovative ideas for getting our name out there and gearing traffic to our webstore. Now that we are done with the Green Markets until Fall, we aren't sure what the next step will be. We welcome any suggestions you have, and are even willing to pay for great ideas with cake pops!! Send your "out of the box" marketing through our contact form, and if we think it's awesome and we use it, you get FREE POPS!! It's THAT simple!!
What we did come up with was pretty ingenious. As I was sitting at ared light in Boca Raton the other day, there were 2 women in the median with "please help" signs. Now, I feel bad for the homeless just as much as everyone else, but even if I WAS homeless, I don't think I could beg. I would do SOMETHING to earn what I get. And I thought, well if they entertained me while I sit here I would definitely be more inclined to hand out a couple of bucks. THEN IT HIT ME!! Instead of asking for something, I thought, why not GIVE something?!?! It's always been said that's better to give than receive, so we decided that we will start doing reconnaissance missions at random intersections on random days... No, you'll never know where we are gonna spring up but it WILL be somewhere in Broward county!! We are goning to hand out free cake pops to drivers with a coupon, and wish them a safe trip home!! It's a great way to get our name out there, and it's a GREAT little "pick me up" for people on their way home!!
Besides winning the lottery, that's all we have come up with. I will say, this HCG diet is kickin our butts!! We have a weight loss goal before August in hopes we get to go on Cupcake Wars. Neither one of us want a camera to add 10lbs. to our already plump rumps. So, we decided to drop a few pounds before our rise to stardom (he he) and all I can say is... I WANT CAKE POPS!!
I promise to be more diligent with the posting now that we have time to breathe. Between markets, pop o' the month fullfillments, PrideFest, and those dread day jobs we have just been uber busy. However, I think I can commit to 1 every 10 days or so to drop updates and state of the union addresses. Did I happen to mention I WANT CAKE POPS!!
I've been such a bad girl... I haven't posted in FOREVER!!
We've just been super duper busy in the kitchen and figuring out where to go from here. The green markets are done for the season (whew! We made it), and no we are concentrating on building out our own kitchen, but as far as next step... we are at a loss. SEO options just aren't what we think is an optimum use of our budget, and our thoughts are to continue along on our path of "thinking outside the box". But where that leads is what has our minds boggled. So as we continue along WITH OUR WEBSTORE OPEN (woo hoo), we have to figure a way to promote the site that doesn't include commercials and print ads.
But as far as yummies are concerned, WE ARE ROCKIN IN THAT DEPARTMENT! April's shipments are heading out the door, and our Groupon redemptions are coming in at a steady pace which is perfect! That way, we aren't too overwhelmed and fulfillment is error free and timely!
On a side note, we had WAY too much fun at PrideFest in Fort Lauderdale!! Thanks to Marc Hansen and the rest of the PrideFest crew for putting on a terrific weekend and for allowing us the opportunity to participate! Such an eclectic group of individuals, and we were the HIT of the festival! Heck, Megan was recognized the week after, and she totally felt like a rockstar!
I guess I will come to a close for now. I need to get in the kitchen and finish up baking the April pops, and then we are going to be cleaning off my patio to celebrate Megan's birthday next weekend! If you come up with any great ideas for us to promote our site and to steer traffic toward it, send us a note!! If we like your idea and follow it, you get FREE cake pops!! It's a win / win situation!
OK, well it's day 4 of the Cake Pop A-Thon here at Wicked Confections, and I think it is safe to say that Megan and I have gone insane. Saturday and Sunday were about 10 hours a day of pop making, and this whole week is 8 hours of day job followed by about 7 hours of poppery everyday!! We got out the first round of shipments for this month's pop club, and we are continually working on 1,000 pops for this weekend's PrideFest! We are so excited about the event, and we know we are going to have a total blast!!
So is everyone as happy to see our Groupon as we were to offer it to you?! When they contacted us and asked us to offer a deal, we wanted to make it something special that we don't normally do!! Our webstore is so close to launching, the flight team is strapped into their seats and Houston is about to begin the countdown!! Now we will have the capability to offer our amazing pops to the world 24/7! Just the next step in world domination through cake pops!
While Megan was on vacation in Breckenridge last week, she started to go through cake pop withdrawl so she bee-lined it for the nearest bakery, and guess what?! THEY DON'T HAVE CAKE!! Of any kind! Apparently, the altitude does not allow for moist cake, so people live off of brownies and ice cream. OMG!! I would never be able to survive without cake!! Guess we will just have to supply to all the spots in the USA where cake pops don't grow on trees like they do here in sunny South Florida!
Megs and I are still observing lent (no I am not catholic, but I am nothing if not a supportive friend), so no cheese & crackers for me, and no soda or broccoli cheese soup for her (YES these are BIG sacrifices on our part). You better believe my Easter dinner will consist of cheese and Sociable crackers!!
Well, I am off for some well deserved sleep, and I truly hope that Megan can post the cake pops to right accounts tonight (private joke)!Just chalk it up to long and tiring days and evenings filling her dreams too where our Wicked cake pops are currency and insurance companies use them as payment to surgery centers! SWEET!!
OK, I know I haven't posted anything in a REALLY long while, and for that, I am giving myself a punishment. I have to sit in the corner WITHOUT cake pops! Ouch, that may be too harsh!
Seriously though, I haven't been posting because I've been baking, and baking, and baking, then I slept for about a minute, ate a cake pop, then resumed baking!! We have been WICKED busy (ha ha), and for that we feel truly blessed and we have all of you to thank for it! I can tell you that our Cake Pop Addicts Anonymous Group is growing bigger by the day, and Megan and I are glad to see we aren't the only ones! Our cake pops truly are addicting, and Pringles can go ahead and sue me, but "Once you Pop, you can't Stop!"
We are so happy to be shipping out our club subscriptions, and we are even happier when we hear how much everyone enjoys them! We are so close to going live with our webstore it's scary! We are so excited about it, I think we just might explode! We will be keeping our store strictly for pops right now, with the plan of introducing the cake shots in the future. Don't worry, you WILL be able to call us and place a private order for shots if you would like, we are keeping the store to just pops until we are comfortable with our shot menus and samplers. Can you believe we are only about 7 months old?? Time is just whizzing by at an alarming rate, and we have accomplished SO MUCH in such a short period of time.
We are also gearing up to participate as vendors at this year's PRIDE event in Fort Lauderdale on March 10 & 11! Such an amazing weekend to be a part of, and we can't wait to introduce our PopTailz to the public!! (That's our line of alcohol infused, cocktai inspired cake pops!) Just when you thought we couldn't POSSIBLY do any better than our pops, we went and kicked them up a notch on ya!! We are still taking phone orders until the site opens, so don't think you have to wait until it's live to get your fix! Just call or email Meggles (that's Megan to all of you) and we will have the elves (that's Janice to all of you) whip up a special pink (or black for pops) box just for you!!